What is a backlink in digital marketing
What is a backlink?
Backlinks are one of the off-page SEO factors. Also known as an inbound link, a backlink is a web address from another site to a certain page. This is one of the metrics that the Google algorithm and the main sear engines take into account in order to know the value of a page, what is a backlink in digital marketing.
The linked text or 'anor text' is usually styled differently from the rest of the text on the page to make it easier to identify. It can have a different color and underline, indicating to the user that if they click they will go to the page that the text refers to.
Basically backlinks can be divided into different types:
- Low quality incoming links, noisy ones
- High quality links, those that improve the page rank of the site
Likewise, they can be divided into dofollow or nofollow links, depending on whether the site wants to be indexed or not.
Benefits of backlinking for SEO positioning
The main sear engines consider that links to a site are like votes on the authority, credibility and interest it represents, and therefore having incoming links helps to position at the SEO level.
Pages with a large number of backlinks tend to rank highly organically in sear engines, su as Google, Yahoo or Bing.
According to a study conducted In 2020, here are some tips on the benefits of using inbound links to a website:
- Pages with lots of inbound links rank higher than pages that don't have as many links back to your site.
- Getting backlinks from different sources improves sear engine ranking
One of the most interesting findings of this analysis is that very few pages have backlinks, specifically 95% do not.
How to make backlinks
To get your web page to have incoming links, you need other pages to point to your site.
To do this, you can perform some of these actions:
- Send press releases about any news about your company to media related to your sector.
- Make collaborations su as 'guest posting' or content generation contributions on blogs from other websites with high traffic and page rank, including a link to your site.
- Appear in web directories of relevant pages associated with your industry.
There are also other backlinks that can be generated, but they are usually of the 'nofollow' type and therefore the Google algorithm does not take it into account, compared to 'dofollow' links. Paid advertisements with links, comments on blogs and press releases on websites without repercussion are usually of low impact for positioning.
Tools like Site Exorer from AhRefs are very useful to be able to study the competition, detecting from where they point to your page.
Remember that it is not that many low authority websites point to your site, but that reliable web pages have links to your page.
In other words, the more authority a site has, the more authority it can give you in the eyes of the major sear engines.
On the other hand, it is important to keep in mind that you should not direct traffic to any page of your site, but above all to a link where you offer high quality content.
Do you want us to help you generate high-quality backlinks that boost your positioning? Contact our digital marketing agency and we will offer you a tailored strategy.