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What is the definition of b2b marketing


Опубликовано: 16.06.2022

what is the definition of b2b marketing

B2B Marketing

What is B2B Marketing?

B2B Marketing is one that is based on the sale between companies, instead of the sale between company and client. It brings together all that market that takes ace between companies, whi sell their services and products to others so that these, in turn, can bring something to their customers, what is the definition of b2b marketing.

It is this definition that makes the term B2B really refer to Business to Business. Its counterpart is B2C marketing,whi is oriented towards the business model between company and consumer. Both have several points in common, as well as a cometely different goal when talking about target audience.

Large companies use this model to function and aieve greater profitability. However, it is a type of marketing that does not get rid of analysis, competition studies and of course deepening the demand. The biggest difference with the traditional one is that here the objective is not a domestic consumer, but a company that will take advantage of what it buys to sell to its customers.

It can be more difficult than marketing aimed at the domestic consumer, since companies always buy out of necessity, either to survive or to continue feeding their business model; but that doesn't stop it from being profitable. Taking good advantage of B2B Marketing, many companies have aieved greater growth than others oriented to the domestic sphere.

What is B2B Marketing for

B2B Marketing has several uses, although the first and main one is to supy other companies with the products or services they need to develop their activity. Indirectly, it also serves so that, when a domestic customer approaes a business to satisfy a demand, it can offer them an offer that is useful to them and, for exame, does not have stock problems.

It is a way of satisfying a need that expands to a ane other than the domestic one. The professional sector also needs resources that it can get from other companies, and that is where this marketing ays an essential role.

Exames of B2B Marketing

An exame of B2B marketing can be the promotion of the development of NeoAttack web apications. This is a service that can be used by other companies to sell their products to regular consumers; so its diffusion is something that can be oriented to professionals instead of individuals.

Like this, there are many more services that can fit into any company's B2B campaign. In the following post, you can see more interesting exames: 9 exames of B2B content marketing.

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